There’s loads of advertising vehicles available in today’s world….probably too many!
Do you know what the one possible, not guaranteed, advertising option that promotional products offer, that no other advertising vehicles do? The possibility for long-term, repeated exposure!
Seven, Seventeen, or Twenty- Seven years from today, your message could be seen again for the umpteenth time on your magnet, decal, Tervis tumbler, pen, ruler, Victorinox Swiss Army Knife, etc. I frequent eBay for knives and I can’t tell you how many times I’ve seen vintage knives for sale carrying the Coca-Cola logo on them. Amazing!
Granted it’s not a “guarantee” that your promotional product will be there in years to come, but it’s almost a guarantee that your brochure, postcard, newspaper/magazine ad, classified ad, radio/television ad will be long gone and forgotten.
I’m not trying to say that there is only ONE benefit to custom printed promotional items, as they also can be used as full-fledged advertising tools to encourage new and repeat sales as incentives for purchasing.
But even after you’re rewarded your customer with a Victorinox Classic Swiss Army Knife handsomely decorated with your logo for their purchase, the possibility exists that 1, 5, 10, 15 or more years from now they’ll be exposed to your brand again, and possibly numerous times within those time frames.
So, that promotional premium not only becomes a THANK YOU for an increase in YOUR business, but a long-lasting advertising vehicle. Think seriously next time about rewarding your customer with an incentive for purchasing, that not only is the gift valuable, but, also that it improves your chances to have your brand exposed again, and again, and again.
And, that my marketing friends is one very unique benefit of custom printed promotional products.